The Real Estate Powerhouse &
Expert Consumer Advocate
Rhonda Duffy has been around and making huge profits in real estate for over 15 years as a real estate agent. She is a broker in 7 states. "Being a national broker is really no big deal," Rhonda says. "It is really just a lot of paperwork and keeping up with other state's quirks." Rhonda became a broker of many states when her and her husband, Frank, decided to license their realty business to cities across the U.S. "It was just a natural progression when our clients said that they wished they could take our model with them to help their friends and family." So, Frank and Rhonda built an incredible business model for others to learn and partake in to reap the millions that Rhonda and Frank make yearly. That licensing company can be explored at www.RainmakerRealty.net Rainmaker has a network of over 54 cities wherein owners do their own business twist on Rhonda's model after they pay to learn the "Duffy way".
The business that has made them millions, keeping both Rhonda, Frank and many employees busy daily and where Rhonda calls "home", is ranked as the #1 agent in Georgia and #10 in the U.S. Duffy Realty of Atlanta is Rhonda's baby that she started from her kitchen in 2002 and has made her famous in Atlanta, as well on the national front. Frank left the corporate world and joined Rhonda in the business full time in 2004 when it "just became too irresistible," says a very proud Frank.
Rhonda prides herself on personal growth and has a motto at Duffy, "If you are not growing personally, I would prefer you not be here." Duffy has a full staff of listing agents and buyer's agents and all of them are on a strict, high quota of sales per year. It is really simple at Duffy, if you don't make quota, you don't stay. Fortunately, the listing program that Rhonda has developed, the Buyer Magnet System and the Buyer Cash Bonus she pioneered are so irresistible that Duffy agents flourish. Rhonda is so pleased to know that 4 out of the 6 original agents that she hired way back when, remain integral members of the team. Rhonda over the years has added many more outstanding, serious agents to her loyal army of consumer advocates, and continues to do so.
"Rhonda is hard to keep grounded," says one of her loyal staff. "She is constantly learning new things and bringing them home to us to use and to encourage us to expand our own thinking. We love it and more importantly, she loves it. We are constantly learning, and that's a good thing."
In 2005 Rhonda became a licensed auctioneer. She uses her talents developed in this field and the skills of her highly trained auction team to not only sell properties but as a way to give back to the community. Rhonda and her team perform charity auctions for worthwhile philanthropic organizations around the city, at no charge. This pro bono work has won Rhonda the acclaim of civic leaders and a special place in the community. "The money that Rhonda and her team brought in at the auction and the fact that they waive their auction fees for the service, which can be as high as 10% with other auctioneers we have used in the past, is a Godsend", says Jim White.
Rhonda has also become an accomplished Stager. Another area of learning that Rhonda has immersed herself into and has seriously started to practice and teach is Neuro Linguistic Programming. In just a few years, she has become a Master Coach and Trainer and achieved some of the highest certifications in the field. Next on her learning list is Feng Shui and more introspection, about becoming a whole person controlling every thought and meaning in their life through meditation.
Of course, we should not fail to mention that Rhonda is a host of a real estate radio talk show on the #2 news/talk station in Atlanta. Rhonda's, The Duffy Realty Show on 640 WGST and has been a popular name plate for the last 4 years on Sunday morning radio. People report that while they are going to church or just running errands, they listen to the wisdom Rhonda dispenses on how to buy, sell and save on their next real estate transaction. The show Real Estate Revealed uncovers the truths and busts the myths in real estate and follows Rhonda's refreshing and unconventional approach to the industry as she takes her role as a consumer advocate very seriously. "Rhonda is a no-holes barred host that speaks truth bluntly," is one of Rhonda's best testimonials.
Rhonda also gets interviewed constantly by the media as a local and national expert. The list of media contacts that respect her opinions and routinely call upon her insight is long and would make any small business owner jealous. The amount of free press and status that she has obtained can be a attributed to her contrarian approach and pension for always being able to provide a good quote. "My controversial attitude about things does seem to stir up a lot of emotion," says Duffy.
In early 2007, Rhonda met Mike Costigan, the #2 agent in Atlanta for a get-together to brain storm some business ideas. An immediate bond was formed and they have become very close friends since that time. Soon after, Frank, Rhonda, Mike and Mike's wife, Kim became business partners in two exciting new ventures that took off with a boom in late 2007. Both businesses combine the knowledge that these two highly successful agents bring to the table. Both businesses and both principals have not only impressed their peers in real estate, they have impressed the public.
The first business that they took under their wing is a business dedicated to helping banks sell their foreclosed inventory. Andy Jackson, a long time asset manager for a large bank, was hired to run the company. With in weeks, Lenox Asset Brokers took off. Within just two months, the company had already procured four major clients and over 15 listings with a promise of substantially more with the next sheriff's auctions. Well that was then, and there has been no turning back since. Lenox is a key player in the asset, REO world of real estate.
The second business has turned out to be both Mike and Rhonda's dream come true and that is a business in which they have both poured their hearts and souls, not to mention a little sweat and elbow grease. Mike and Rhonda brewed up a business model that is nothing short of brilliant. This business model allows real estate agents to continue a full service business while collecting a large portion of the commission upfront. This "cash management" model is currently running very successfully and thriving in Mike's business and is super easy to learn and implement. More importantly, it is critical if an agent desires to continue in real estate. "Real estate has changed and it has changed forever," says Mike. Costigan adds, "If agents want to stay and play the game, things have to change from the way that I was doing business and the way that many agents today are remaining to do business. They are going broke waiting on their listings to sell and are taking it out on the public. There is really no reason to do real estate the way I used to do it. Now, I have a smoother transaction, better relationship with my clients and I feel good about what I do for a living. I can't say that I felt that way in 2005 and 2006 when the market was shifting."
Rhonda and Mike are excited about the business model that they have created because it also allows them to get to know agents personally across the county with a very aggressive coaching element that they know will make an agent successful. "Because of Rhonda's training as a Master Coach and Mike's intuition for success, there is no way that an agent will fail who is under their watch." boasts Frank Duffy.
Rhonda and Mike's pride and joy company, which so skillfully points the way for agents to follow, can be researched at www.CODRealty.com
As Rhonda continues her journey for success, we asked her what she thinks it will take for her to complete her journey to a place of no regrets. "I don't know what it will take to reach the highest peak, but I do know, I won't stop until I get there. I am a consumer advocate at heart and I know that I will be rewarded for my efforts to change real estate every step of the way of my climb to the top. And as we keep championing the cause of the consumer, our view gets better and better."